Free tool
What is a qualified meeting actually worth?
Every lead-generation quote you get is a number without a denominator. This gives you the denominator: what 6 qualified first meetings are worth against your own close rate, contract value and term, and how long any fee takes to pay back.
- Free, no email required
- Runs in your browser, nothing is sent anywhere
- Every assumption is yours to change
What one new client bills you per month.
How many months a client typically stays.
Of the qualified meetings you attend, how many become clients.
Put in the fee you’ve been quoted to model your own payback. Leave it empty to skip it.
Estimated results
- Expected new clients from 6 meetings
- 1.5
- Total contract value generated
- $90,000
- Payback period against your fee
- —
All figures are estimates based on the assumptions you enter.
How it is calculated
No hidden coefficients.
Everything below is arithmetic on the numbers you entered. No benchmark, no industry average, and no assumption we didn't ask you for.
Use it on any quote, not just ours. A provider promising meetings is asking you to accept a cost today against revenue later. This is the arithmetic that tells you whether that trade is worth making.
- Expected new clients
- 6 meetings × your close rate. If one in four qualified first meetings becomes a client, 6 meetings is 1.5 clients. The fraction stays on purpose, because rounding it up flatters the result.
- Total contract value
- Expected clients × monthly contract value × contract length. That’s gross contract value, not profit. Your delivery cost isn’t modelled, because only you know it.
- Payback period
- Measured against recurring revenue as it actually arrives, not against the lifetime figure. A fee gets recovered month by month, so payback is the fee divided by expected monthly revenue, rounded up to whole months.
- Why close rate is the input that matters
- It moves the output more than anything else on the page, and it’s the one number most providers have never measured. If you’re guessing, guess low and see whether the case still holds. That’s the useful version of this exercise.
Questions about this calculator.
What close rate should I use?
Your own, from the last twelve months: qualified first meetings held, divided by clients signed from them. If you’ve never measured it, count back through your last ten first meetings and see how many closed.
If that isn’t possible, model two scenarios, a pessimistic one and a realistic one, and make the decision on the pessimistic one. A campaign that only works at your best-ever close rate isn’t a campaign, it’s a bet.
Why does it ask for a fee?
So you can model payback on a real quote. The field is optional and empty by default, and leaving it blank just skips the payback row.
It works for any provider’s number, including ones that aren’t us. That’s intentional. A calculator that only flatters one vendor is an advert, not a tool.
Does this predict revenue?
No, and be suspicious of anything that claims to. It projects your own assumptions forward. If your close rate is wrong, the output is wrong by the same proportion.
What it’s genuinely good for is a sanity check. If the numbers don’t work even on optimistic inputs, no amount of outbound will fix that, and the problem is in the offer or the delivery economics rather than the pipeline.
Turn this into pipeline.
Reading about demand doesn’t book meetings. A 45-minute call gets you an honest read on whether 6 qualified meetings is realistic in your market, and a written scope if it is.
Book a no-pressure callMiss 6 qualified, attended meetings in 60 days and billing stops while we keep working.