You can take on new clients
Real room to onboard and deliver for more clients without quality slipping.
Done-for-you outbound for MSSPs
6 qualified meetings with security buyers in 60 days.
We build the campaign in 30 days, then run the outreach ourselves. You get 6 qualified, attended meetings with in-scope security buyers inside the next 60 days. If we miss that number, billing stops and we keep working. You run discovery, proposals and closing.
- Attended meetings, not scheduled ones
- Miss 6 and billing stops
- You own the list, copy and systems
- Nothing sends from your primary domain
The outcome is the deliverable6 qualified, attended meetings. Not a list, not a dashboard, not activity reports.
Engineered, not sprayedResearch, enrichment, scoring and routing get built as a system before a single message goes out.
One campaign at a timeA deliberately small roster. Every engagement is run by the person who built it.
Why now
Demand for MSSPs is rising faster than any MSSP’s pipeline.
The market isn’t the constraint. Managed security spending is growing at double digits, attackers have industrialised the cheap end of the funnel with AI, and mid-market buyers need a provider they have no idea how to find. The constraint is that almost none of that demand reaches you on its own.
AI made the attacker’s job cheaper
Generative tooling turned targeted social engineering into a volume business. That raises the threat your buyers face, and it raises what they assume their provider has already handled.
Third parties are now the way in
Supply-chain and vendor compromise keeps climbing as a share of breaches. Every regulated buyer is under pressure to prove their providers are covered, which means going out and finding one.
Buyers know they need help, not who to call
Very few mid-market firms have an MSSP shortlist. Whoever reaches them first with something specific about their situation tends to be the only name in the room.
Referrals plateau before capacity does
Word of mouth built your first clients. It won’t build the next ten, and it isn’t a channel you can turn up when a delivery slot opens.
You’re already exceptional to the clients you have. The gap isn’t capability. It’s how many of the right conversations you get into before a competitor does.
Calculator
What your spare capacity is costing you.
You already deliver well for the clients you have. The question is how many more you could take on before that slips, and what the open slots cost you every month they stay open.
Without stretching delivery or dropping quality.
What one new client bills you per month.
How many months a client typically stays.
Estimated results
- Unused capacity, per month
- $7,500
- Unused capacity over 12 months
- $90,000
- Unused capacity over a full contract term
- $180,000
- Clients you could onboard in the next 90 days
- 3
What those open slots are worth if they stay open.
All figures are estimates based on the assumptions you enter.
Fill the slots you actually have
That number isn’t a projection we made up. It’s your own figures, and it keeps adding up every month the slots stay open. We size the engagement to your capacity, not the other way round. If you have room for three clients, 6 qualified meetings is the right number. Sixty wouldn’t be.
Book a no-pressure callFull-page version, with the formula and what it deliberately ignores
The offer
The MSSP Pipeline Guarantee
90 days, one number to judge it by.
The MSSP Pipeline Guarantee: a 30-day build, then a 60-day performance window. The window is what the guarantee is measured against. The number is 6.
- Days 1–30
Build and setup
ICP definition, list build, enrichment, sending infrastructure, domain warmup and messaging approval. No performance clock is running yet.
- Days 31–90
Performance window
We run the outreach and book meetings into your calendar. 6 qualified meetings is the standard this window is judged against.
SDX Studio runs it
Targeting, research, enrichment, copy, sending infrastructure, sequencing, replies and booking the meeting into your calendar.
Your team runs the deal
Discovery, scoping, proposals, negotiation and closing. We get you the conversation. What happens in it is yours.
What gets built
Everything below is built, run and handed over.
The meetings are the promise. This is the machine that produces them, and all of it stays yours when the engagement ends, whether it worked or not.
A written ICP document
Sector, size band, geography and the exact buyer titles that count. You approve it before anything gets built, and it’s what the guarantee is measured against.
A researched target-account list
Accounts sourced against that ICP, checked against public evidence, and de-duplicated against your existing clients and open opportunities.
Enrichment on every account
Role, remit and the recent change that gives you a reason to be in their inbox. It’s the difference between a message that lands and a mail merge.
Dedicated sending infrastructure
Separate domains and mailboxes, set up and warmed over weeks. Your primary domain never sends a cold message, so it never carries the reputation risk.
Multichannel sequences you approved
Copy written for security buyers, signed off by you before a single message goes out. Nothing goes out in your name that you haven’t read.
Reply handling and calendar routing
We answer, qualify and book. The meeting lands in your calendar with the account context attached, so you open the call already knowing who you’re talking to.
We’re not cheaper than doing nothing. We’re cheaper than doing it badly for a year, and the guarantee caps the downside instead of your patience doing it.
Calculator
What 6 qualified meetings are worth to you.
Your numbers, not ours. Put in what a client is actually worth to you and see what the engagement has to beat.
What one new client bills you per month.
How many months a client typically stays.
Of the qualified meetings you attend, how many become clients.
Put in the fee you’ve been quoted to model your own payback. Leave it empty to skip it.
Estimated results
- Expected new clients from 6 meetings
- 1.5
- Total contract value generated
- $90,000
- Payback period against your fee
- —
All figures are estimates based on the assumptions you enter.
Full-page version, and how to use it on any quote you receive
What counts
What a qualified meeting means, in writing.
A guarantee with a vague qualifier is a dispute waiting to happen. Every condition below has to hold for a meeting to count toward the 6. If one of them fails, it doesn’t count.
All conditions must hold
Matches the agreed ICP
Sector, company size band and geography, exactly as agreed in writing during onboarding.
The right person is in the room
The attendee holds a decision-making or budget-holding title, as defined in that same ICP document.
Attended, not just scheduled
The meeting actually happened. A booking nobody turns up to isn’t a booking.
Genuinely new
Not an existing client, not an open opportunity, and not a duplicate of an earlier booking.
Confirmed by you
You confirm the outcome within 5 working days. Unconfirmed meetings after that window count as attended.
The guarantee
Short of 6? You stop paying. We keep going.
We don’t get paid twice for the same outcome, and we don’t walk away from a campaign that hasn’t delivered.
- What triggers it
- Fewer than 6 qualified meetings inside the 60-day performance window.
- What happens
- Billing stops. We keep running the campaign at no charge until the 6th qualified meeting lands.
- We carry the cost
- Delivery, data credits, domains, mailboxes and sending infrastructure are on us for as long as it takes. You pay nothing further.
- You own the work
- The researched list, enrichment data, messaging, sequences, workflows and documentation are yours throughout, and stay yours whatever happens.
What we take off your plate
Four guarantees, not one.
One guarantee at the bottom of a page is a slogan. These are four separate commitments, and each one answers something you’d be right to worry about.
The performance guarantee
Fewer than 6 qualified, attended meetings inside the 60-day window and billing stops. We keep running the campaign at no charge until the 6th lands.
The ownership guarantee
The researched list, enrichment data, messaging, sequences, workflows and documentation are yours from day one, and they stay yours however this ends.
The approval guarantee
Not one message goes out in your name without your written sign-off. Your brand says what you decided it says, not what we did.
The deliverability guarantee
Cold outreach runs on dedicated domains and mailboxes that we set up and warm. We never send from your primary domain, so it’s never at risk.
Why it works
Engineered targeting, not a bigger send button.
The outcome is 6 meetings. It’s achievable because the targeting gets built as a system before anything goes out.
Research
Accounts get sourced against a written ICP and checked against public evidence, rather than scraped in bulk and hoped over.
Enrichment
Each account is enriched with the signals that make the message land: role, remit, and what changed recently.
Scoring
Accounts get prioritised so the effort concentrates where the fit is strongest, instead of spreading evenly across a list.
Routing
We handle the replies and route qualified meetings straight into your calendar with the context attached.
First 30 days
Exactly what happens before the clock starts.
Here is the actual build, day by day. It runs through our onboarding funnel, the same one every paying client gets.
- Day 1
Onboarding form
You receive the onboarding funnel immediately after signing. It collects your service, your best-fit clients and the deals you want more of.
- Days 2–5
ICP definition
We turn those answers into a written ICP: sector, size band, geography and the titles that count. This document is what the guarantee is measured against, so you approve it before anything else starts.
- Days 5–14
List build and enrichment
Accounts are sourced against the approved ICP, enriched, de-duplicated against your existing clients and open opportunities, then scored.
- Days 7–21
Infrastructure and domain warmup
Dedicated sending domains and mailboxes are provisioned and warmed. This runs in parallel with the list build because warmup cannot be rushed without hurting deliverability.
- Days 21–26
Messaging approval
You review and approve the sequences before a single message goes out. Nothing is sent in your name that you have not signed off.
- Day 30
Launch
Sending begins and the 60-day performance window opens. Booked meetings land directly in your calendar from here.
Pricing
Fixed per engagement. Agreed before anything starts.
We scope pricing case by case on the call, because a campaign into hospital CISOs isn’t the same build as one into manufacturing IT directors. Whatever it comes to, it’s a fixed fee for the engagement.
There’s no price on this page because a number without a scope is meaningless. You’ll have one in writing before you commit to anything.
- No hourly billing
- A fixed fee for the 90-day engagement. How long it takes us is our problem, not a line on your invoice.
- No surprise invoices
- The fee, the scope and the guarantee terms are agreed in writing before any work begins.
- Pass-through costs are itemized
- Data credits, domains and mailboxes are billed at documented cost and shown separately, never marked up into the fee.
Availability
One live campaign at a time.
That’s a constraint, not a sales device. I deliver these myself, so the person writing your ICP is the person answering the replies. A second campaign running next to yours would come out of your campaign’s quality, so it doesn’t happen.
There’s no countdown timer on this page and there won’t be one. The scarcity is just arithmetic: one operator, one campaign, 90 days each.
- Founder-delivered, never pooled
- No junior pool, no shared inbox, no account manager relaying messages between you and whoever’s actually doing the work.
- Start dates are queued
- If a campaign is live when you call, you get the next slot and the date in writing. Nobody sells you a start date that can’t happen.
- You hear the truth on the call
- If the queue is full, or your market is too thin for 6 meetings, you hear it on the call and not after you’ve signed.
Fit
This works when you can take the calls.
The campaign produces conversations. That only helps if there’s a business ready to take them.
Someone can take the meetings
A named person with real calendar availability for the next 90 days.
If two or more of those describe you, don’t book a call. The guarantee only works because we turn down the engagements it wouldn’t survive.
Questions about the offer.
Does SDX Studio contact the leads?
Yes. That is the service. We run the outreach, handle the replies and book qualified meetings straight into your calendar.
We stop at the booking. Discovery, proposals and closing stay with your team, because those need someone who can actually scope and deliver the work.
Are meetings guaranteed?
Yes. 6 qualified, attended meetings within the 60-day performance window. If we fall short, billing stops and we keep working at no charge until the 6th lands.
Revenue isn’t guaranteed and never could be. We control who ends up in the meeting. You control what happens in it.
What exactly counts as qualified?
Five conditions, all of which must hold: it matches the ICP agreed in writing, the attendee holds a decision-making or budget-holding title, the meeting was attended rather than merely scheduled, it is not an existing client or duplicate, and you confirm it within 5 working days.
A no-show doesn’t count. If the same prospect re-books and turns up, it counts once.
Why only MSSPs, and not MSPs generally?
Because the messaging that books a security buyer isn’t the messaging that books an IT buyer. Security sells against risk, regulation and incident exposure. General managed IT sells against cost and uptime. The research signals differ, the titles differ, and the objections differ.
Running both would mean doing each of them at half depth. If you’re an MSP with a real security service line, that line is what we’d campaign on.
We already grow on referrals. Why add outbound?
Referrals are the best leads you’ll ever get and the worst pipeline you’ll ever plan around. They arrive when someone else decides, not when a delivery slot opens.
Outbound doesn’t replace word of mouth. It’s the part you can aim at a specific sector in a specific quarter, when you need three clients rather than one.
We tried cold outreach and it did not work. Why is this different?
Most cold outreach fails for one of three reasons: the list was bought rather than researched, the messaging was generic, or the sending infrastructure was never warmed and the mail went to spam. All three are build problems, which is why there is a 30-day build before the clock starts.
If it fails here anyway, the guarantee covers you instead of an apology. That’s the actual difference.
Will this damage our brand or our domain reputation?
Nothing is sent from your primary domain. Cold outreach runs on separate domains and mailboxes we provision and warm over weeks, so your corporate mail reputation is never part of the experiment.
You also approve every sequence in writing before it sends. Nothing goes out in your name that you have not read.
What does it cost?
A fixed fee per engagement, scoped on the call. We don’t publish a price because the build for one sector isn’t the build for another.
The fee, scope and guarantee terms are agreed in writing before any work starts. Data and sending costs are passed through at documented cost and itemized separately.
Why is there a 30-day setup before the clock starts?
You can’t rush domain warmup without wrecking deliverability, and targeting built on a guess produces meetings that don’t count.
The performance window only opens once the ICP is approved, the list is built and the infrastructure is warm.
What happens after the 90 days?
Nothing automatic. There’s no rolling contract and no notice period to remember. The engagement ends, and you keep the ICP, the list, the enrichment, the copy and the workflows.
If it worked and you want the next sector, we scope a new engagement. If it didn’t, you’re not locked into anything.
Which tools do you use?
Clay for research and enrichment, La Growth Machine for multichannel sequencing, and GoHighLevel for onboarding, CRM and booking.
If you already run a CRM you want the meetings in, that’s fine. We route into your existing tools rather than asking you to move.
Bring one security service you want more clients for.
A 45-minute call about your offer, who buys it, and whether 6 qualified meetings is realistic in your market. If it isn’t, you’ll hear it on the call. That’s cheaper for both of us than finding out in month three.
Book a no-pressure call