SDX StudioFor MSSPs and security firms with 10 to 250 staff
10 security buyers.Booked in 60 days.
We pick companies with a reason to buy security right now, like a Microsoft 365 domain with no DMARC enforced, and book their IT decision-maker on your calendar. You close. Miss 10? Your money back.
- You decide what counts, in writing
- No-shows are free
- Nothing sent from your domain
What you get
Everything before the meeting is our job.
Written criteria and exclusion list
A researched account list
Separate sending infrastructure
Copy you sign off
Daily outreach and follow-up
Meetings with context
How it works
Who does what, from day one to your new client.
- Days 1–30
Agree the target
Together - Days 31–90
Meet qualified buyers
SDX - Your sales process
Win new clients
Your team
What counts
You decide what counts. In writing, before we start.
A meeting only counts when all five hold.
Right buyer
A decision-maker or buyer role from your agreed criteria.
Net-new company
Not a client now or in the last 24 months, not in an open deal with you and not on your exclusion list.
Booked by us
The meeting came from our outreach.
Real interest
The prospect confirmed a relevant need or interest before booking.
Actually held
The prospect attended. No-shows and cancellations don’t count.
Timing, no-shows and disputes
One meeting counts per company, so reschedules and follow-up calls never count twice. A meeting counts toward the campaign if it’s booked by the last campaign day and held within 14 days of booking.
If you think a meeting doesn’t qualify, email us within 5 business days with your reasons. If we don’t hear from you, it counts.
The guarantee
10 qualified meetings in 60 days, or your money back.
The whole setup fee, as long as you did your part (listed below).
- Delivery target
- 10 qualified meetings with net-new companies by the end of the 60-day campaign, which starts after a 30-day setup.
- If we miss
- Your setup fee comes back in full. That refund is the money back: fees for meetings that already happened stay payable, because you only pay for meetings that happen, and you decide what counts. You get a written report every 14 days along the way.
- What you keep
- The account list, enrichment data, approved copy and meeting notes. We keep our own tools, templates and methods.
Your part
If you hold the campaign up, the timeline moves day for day. You commit to:
- Send your exclusion list and a short brief in your first week.
- Give us calendar booking access and at least 2 meeting slots of 30 minutes a week.
- Approve the first copy once, then review any changes within 3 business days.
- Raise any objection to a meeting within 5 business days.
- Have someone from your team attend each booked meeting.
Pricing
Pay for meetings, not effort.
Two fees, fixed in writing and quoted on the call.
Setup fee
Paid on signature. Covers the 30-day setup.
Fee per qualified meeting
Only for qualified meetings, invoiced monthly. More than 15 needs your written approval.
The agreement
What you sign, in plain English.
A short agreement under Belgian law.
Read the key terms
- Length
- 90 days: 30 days of setup, then 60 campaign days. Nothing renews automatically.Clause 4.1, 4.2, 4.6
- What you pay
- A setup fee on signature, then a fee for each qualified meeting, invoiced monthly. More than 15 billed meetings needs your written approval.Clause 5.2 to 5.4
- The guarantee
- 10 qualified meetings by the end of the campaign, or your setup fee back in full. That refund is what money back means; fees for meetings already held are not refunded.Clause 1.2, 5.5, 5.6
- Reporting
- A written report every 14 days: contacts reached, messages sent, replies, meetings booked and held, and the plan for the next two weeks.Clause 1.4
- More than 10 meetings
- Want more than 10 meetings, or a longer campaign? We size it with you and run it on a monthly retainer.Clause 1.6
- What we don’t promise
- Signed clients or revenue. We book qualified meetings and your team closes.Clause 1.5
- Leaving early
- You can cancel any time by written notice. Fees already earned stay payable and the refund guarantee ends. We can only end it if invoices go unpaid.Clause 6.1, 6.2
- If we break the deal
- If we’re in material breach and don’t fix it within 7 business days, your setup fee comes back and fees for meetings not yet delivered are cancelled.Clause 6.4
- Your brand and data
- Nothing is sent from your primary domain, your name and logo are never used publicly without written consent, and outreach follows GDPR, PECR and CAN-SPAM rules for the markets we contact.Clause 1.1, 7.2, 7.5
You get the full agreement with your written quote, before you commit to anything.
Compare the offers
Same engine. You choose who drives it.
| The MSSP Pipeline Guarantee | The GTM Build | |
|---|---|---|
| Who does outbound | We do, end to end. | Your team, on an engine we build. |
| What you get | 10 qualified, attended meetings with net-new security buyers. | Signal scraping, AI research, sending and a KPI dashboard in your accounts, plus SOPs and training. |
| How you pay | Setup fee, then a fee per qualified meeting. | One flat fee, in full or in instalments. |
| Risk on you | Short of 10 in the 60-day campaign, you get your money back. | Fixed scope and fee, agreed before work starts. |
| Best for | Nobody on your team has time to prospect. | You have reps, but no system behind them. |
Before we talk.
We can close, but have no time to prospect. Is this for us?
Yes. We do the research, outreach, follow-ups and booking. You take the meetings and close.
Who takes the sales calls?
Your team. We fill the calendar, you close.
What does it cost?
A setup fee, then a fee per qualified meeting, both fixed in writing on the call. No-shows are free. Miss 10 and the setup fee comes back.
How do you protect our domain and brand?
Separate domains and mailboxes, never your main domain. You approve every word before it goes out.
Can we cancel?
Yes, any time, by written notice. Fees already earned stay payable and the refund guarantee ends. If we’re the ones in material breach and don’t fix it, you get your setup fee back.
What happens after the campaign?
Nothing renews automatically. You keep the account list, data, copy and meeting notes. If we’re short of 10, your setup fee is refunded. Want more meetings after that? We can size a longer campaign on a monthly retainer.
Want 10 new buyers on your calendar?
30 minutes. Bring one service and your ideal client. I’ll show you real companies in your market with a reason to buy, and tell you straight if 10 meetings is realistic.
Get my 10 meetings