SDX StudioFree templates
Copy them. No email wall.
The templates I use to find, write to and qualify MSSP prospects, with the reasoning behind every line. Take them, change them, use them with or without us.
Qualified meeting definition
A copy-ready contract clause that defines a qualified sales meeting in five testable conditions, with a dispute window. Paste it into any lead generation agreement before you pay for meetings.
Use it before you sign with any agency that charges per meeting, or to check the definition you already signed.
Open the templateMSSP cold email (permission-first)
A two-email cold sequence for managed security providers writing to IT and security leaders. Leads with a real signal, asks permission before pitching, and stays under 90 words.
Use it when you have a list of companies with a real signal (an open security role, a missing DMARC policy, a new compliance deadline) and need first-touch copy.
Open the templateSecurity job ad signal checklist
A 10-point checklist that scores an open security job ad as a buying signal for an MSSP: how big the gap is, what to pitch and who to contact first.
Use it when you’re deciding which companies with open security roles are worth a personal message this week.
Open the templateMSSP ideal customer profile worksheet
A one-page fill-in worksheet to define an MSSP’s ideal customer profile from your best existing clients: firmographics, triggers, buyer roles and who you are not for.
Use it before you buy data, brief an agency or write a single outreach message. Everything downstream inherits whatever this page gets wrong.
Open the templateMSSP LinkedIn message templates
Three short LinkedIn messages for MSSPs prospecting IT and security leaders: a connection note with no pitch, a permission-first first DM and a polite close.
Use them alongside email to the same person, or on their own when a prospect’s email sits behind a security gateway that filters cold mail.
Open the template
Want numbers instead of words? The free calculators work out what idle capacity and qualified meetings are worth to you.
Turn this into pipeline.
Reading about demand doesn’t book meetings. A 30-minute call gets you an honest read on whether 10 qualified meetings is realistic in your market, and a written scope if it is.
Book a no-pressure callShort of 10 qualified meetings in the 60-day campaign? You get your money back. You only pay for meetings that happen, and you decide what counts.