MSSP LinkedIn message templates

Use them alongside email to the same person, or on their own when a prospect’s email sits behind a security gateway that filters cold mail.

How to use it

1. Look at their profile before sending the invite. A viewed profile and a liked post the day before lift acceptance.
2. Send the connection note with a reason, never a pitch.
3. Wait a day after they accept before the first DM. Stop the moment they reply and answer like a person.

The template

Hi [first name], I work with [peer type, e.g. IT leaders at 100 to 300 person manufacturers] on security cover. Saw [signal or their recent post]. Happy to connect.

Thanks for connecting, [first name].

No pitch without your permission, so a quick question first: is [the gap, e.g. out-of-hours monitoring] something you're covering in-house right now, or is it on the list?

Either answer is useful.

[First name], I'll leave it here so I don't clutter your inbox. If [the gap] comes up later, I'm one message away.

Why it’s written this way

• The note earns the connection, nothing more. A pitch in the connection note gets ignored or reported. A specific reason gets accepted.
• A question they can answer either way. "In-house or on the list" lets them reply without committing to anything. A reply is what turns a cold contact into a conversation.
• The close is a real close. Saying you’ll stop, and stopping, is what keeps your account healthy and your acceptance rate above 30%.

More free templates are on the templates page.